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Customer Centricity: Focus on the Right Customers for Strategic Advantage Paperback - 2020

by Peter Fader

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  • Title Customer Centricity: Focus on the Right Customers for Strategic Advantage
  • Author Peter Fader
  • Binding Paperback
  • Pages 150
  • Volumes 1
  • Language ENG
  • Publisher Wharton School Press
  • Date 2020-05-26
  • Features Bibliography, Index
  • ISBN 9781613631027 / 1613631022
  • Weight 0.4 lbs (0.18 kg)
  • Dimensions 8.3 x 5.4 x 0.4 in (21.08 x 13.72 x 1.02 cm)
  • Library of Congress subjects Customer relations - Management
  • Library of Congress Catalog Number 2022278770

About the author

Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. In 2015, Fader co-founded Zodiac, a predictive analytics firm that was acquired by Nike in 2018. More recently, he co-founded Theta Equity Partners, which focuses on customer-based corporate valuation. Fader is the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage and coauthor with Sarah E. Toms of the book The Customer Centricity Playbook. He has been quoted or featured in The New York Times, The Wall Street Journal, The Economist, The Washington Post, and on NPR, among other media. Follow him on twitter @faderp.

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