No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich Paperback - 2019
by Dan S. Kennedy
From the rear cover
AND WHERE ARE THEY SPENDING IT?
You demand to know! And this book has the answers. Applying his candid advice and direct-response expertise to the affluent communities you're dying to earn money from, millionaire maker Dan S. Kennedy presents No B.S. Marketing to the Affluent.
Packed with real-world stories from businesses who've come before you and made it--plus tried-and-true tactics from experts like Cindy Cyr and Craig Simpson--Kennedy shows you how to attract the customers and clients for whom price is not a determining factor. You'll learn how to:
- Create marketing magic inspired by strategies from Ritz-Carlton, Disney, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, and DeBeers, to name a few
- Harness E-Factors--the surprising emotional "buy" triggers that today's affluent find irresistible
- Craft million-dollar marketing systems with step-by-step instructions and actionable techniques
- Leverage the power of membership programs that apply to any business...from pizza shops and medical practices to retail stores and pet hotels
The time is now to sell to those who will always be spending!
About the AuthorDan S. Kennedy is a strategic advisor, consultant, business coach, and editor of six business newsletters. He directly influences more than one million business owners annually and has a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.
Details
- Title No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
- Author Dan S. Kennedy
- Binding Paperback
- Pages 358
- Volumes 1
- Language ENG
- Publisher Entrepreneur Press
- Date 2019-06-18
- Features Bibliography, Illustrated, Index
- ISBN 9781599186412 / 1599186411
- Weight 1.05 lbs (0.48 kg)
- Dimensions 8.8 x 5.9 x 1 in (22.35 x 14.99 x 2.54 cm)
- Library of Congress subjects Marketing - United States, Affluent consumers - United States
- Library of Congress Catalog Number 2019006978
- Dewey Decimal Code 658.8
About the author
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