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Dynamics of International Advertising: Theoretical and Practical Perspectives
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Dynamics of International Advertising: Theoretical and Practical Perspectives Paperback - 2017 - 3rd Edition

by Barbara Mueller

Details

  • Title Dynamics of International Advertising: Theoretical and Practical Perspectives
  • Author Barbara Mueller
  • Binding Paperback
  • Edition number 3rd
  • Edition 3
  • Pages 354
  • Volumes 1
  • Language ENG
  • Publisher Peter Lang Inc., International Academic Publi
  • Date 2017-08-10
  • Features Bibliography, Index
  • ISBN 9781433127595 / 1433127598
  • Weight 1.54 lbs (0.70 kg)
  • Dimensions 9.8 x 7 x 0.9 in (24.89 x 17.78 x 2.29 cm)
  • Library of Congress subjects Advertising
  • Library of Congress Catalog Number 2016040170
  • Dewey Decimal Code 659.1

About the author

Barbara Mueller (Ph.D., University of Washington) is Professor of Advertising at San Diego State University. Her work has appeared in numerous journals, including the Journal of Advertising, International Journal of Advertising, and International Marketing Review. She is the author of Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives (Peter Lang, 2008) and co-author (with Katherine Toland Frith) of Advertising and Societies: Global Issues (Peter Lang, second edition, 2010).

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Dynamics of International Advertising

Dynamics of International Advertising

by Barbara Mueller

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Dynamics of International Advertising: Theoretical and Practical Perspectives
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Dynamics of International Advertising: Theoretical and Practical Perspectives

by Barbara Mueller

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Dynamics of International Advertising: Theoretical and Practical Perspectives
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Dynamics of International Advertising: Theoretical and Practical Perspectives

by Mueller, Barbara

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Dynamics of International Advertising: Theoretical and Practical Perspectives

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Dynamics of International Advertising: Theoretical and Practical Perspectives

by Mueller, Barbara

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