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Managing Innovation: Integrating Technological, Market and Organizational Change Paperback -
by Joe Tidd; John R. Bessant
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- Title Managing Innovation: Integrating Technological, Market and Organizational Change
- Author Joe Tidd; John R. Bessant
- Binding Paperback
- Pages 624
- Volumes 1
- Language ENG
- Publisher Wiley
- Features Index
- ISBN 9781119713302 / 1119713307
- Weight 2.29 lbs (1.04 kg)
- Dimensions 9.9 x 7.9 x 1 in (25.15 x 20.07 x 2.54 cm)
- Library of Congress subjects Industrial management, Organizational change
- Library of Congress Catalog Number 2020029289
- Dewey Decimal Code 658.514
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Managing Innovation: Integrating Technological, Market and Organizational Change, 7th Edition
by Bessant, John R.
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Managing Innovation: Integrating Technological, Market and Organizational Change
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Paperback / softback. New. Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors' extensive experience in real-world management practice. Students are provided with an impressive range of learning tools-including numerous case studies, illustrative examples, discussions questions, and key information boxes-to help them explore the innovation process and its relation to the markets, technology, and the organization. "Research Notes" examine…
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Managing Innovation
by John R. (University of Brighton) Bessant
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Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successf
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Managing Innovation: Integrating Technological, Market and Organizational Change
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Managing Innovation – Integrating Technological, Market and Organizational Change, Seventh Edition
by Bessant, John R./ Tidd, Joe
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Wiley, 2020. Paperback. New. 7th edition. 624 pages. 9.90x8.00x0.90 inches.
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Managing Innovation: Integrating Technological Market by Joe Tidd
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Managing Innovation: Integrating Technological, Market and Organizational Change
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Managing Innovation 7e by John R. Bessant
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