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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations Paperback - 2002
by Michael Morley
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- Title How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
- Author Michael Morley
- Binding Paperback
- Edition Rev Upd
- Pages 228
- Volumes 1
- Language ENG
- Publisher New York University Press, New York, N.Y.
- Date 2002-05-01
- ISBN 9780814756799 / 0814756794
- Weight 0.93 lbs (0.42 kg)
- Dimensions 9.2 x 6.32 x 0.56 in (23.37 x 16.05 x 1.42 cm)
- Library of Congress Catalog Number HD59
- Dewey Decimal Code 659.289
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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations (Cato Institute)
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How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
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New York Univ Pr, 2002. Paperback. New. revised updated edition. 180 pages. 9.00x6.00x0.50 inches.
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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
by Michael Morley
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Paperback / softback. New. Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation.
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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
by Michael Morley
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Paperback / softback. New. Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation.
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How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
by Morley, Michael
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How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
by Morley, Michael
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NYU Press, 2002-05-01. Paperback. New. New. In shrink wrap. Looks like an interesting title!
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