Description:
New. The recent rash of corporate scandals-and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust. Al Golin has helped create trust strategies for global business leaders including The Walt Disney Company, Hewlett-Packard, McDonald's, Toyota, Owens-Corning, and many others. Trust or Consequences shows what makes such strategies work, and reveals the eye-opening results of a survey of over 700 business professionals. This essential book reveals how to: * create an effective trust strategy * determine the impact of trust issues on stakeholders * assess trust-building performance and calculate the difficulty of restoring trust * create a ""trust bank"" for saving deposits of good will to draw on as needed Trust or Consequences offers tools for identifying…
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Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow Paperback - 2006
by Al Golin
Filled with provocative ideas about why many companies overlook trust issues, this edition brings the subject to center stage--where it must remain if companies are to regain stakeholder loyalty and competitive advantage.
First line
It has been said that everyone has a book in him.
Details
- Title Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow
- Author Al Golin
- Binding Paperback
- Edition First Edition (U
- Pages 224
- Volumes 1
- Language ENG
- Publisher Amacom, Saranac Lake, New York, U.S.A.
- Date 2006-02-12
- ISBN 9780814473887 / 0814473881
- Weight 0.7 lbs (0.32 kg)
- Dimensions 9 x 6 x 0.64 in (22.86 x 15.24 x 1.63 cm)
- Dewey Decimal Code 174.4
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