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The Language of Trust: Selling Ideas in a World of Skeptics Paperback - 2011
by Michael Maslansky; Scott West; Gary DeMoss
Summary
What to Say, How to Say It, Why It Matters
If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it.
Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it.
Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
Details
- Title The Language of Trust: Selling Ideas in a World of Skeptics
- Author Michael Maslansky; Scott West; Gary DeMoss
- Binding Paperback
- Edition [ Edition: First
- Pages 288
- Volumes 1
- Language ENG
- Publisher Prentice Hall Press
- Date 2011-05-03
- Features Bibliography, Index
- ISBN 9780735204560 / 073520456X
- Weight 0.55 lbs (0.25 kg)
- Dimensions 8.2 x 5.4 x 0.8 in (20.83 x 13.72 x 2.03 cm)
- Ages 18 to UP years
- Grade levels 13 - UP
- Dewey Decimal Code 658.45
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The Language of Trust: Selling Ideas in a World of Skeptics
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