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Prentice Hall Press, 9/30/2003 12:00:01 A. paperback. Very Good. 1.0000 in x 8.9000 in x 5.8000 in. Crease on cover*
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1001 Ideas to Create Retail Excitement: (Revised & Updated) Paperback - 2003
by Edgar A. Falk
In a new, completely revised and updated edition of his 1999 classic, public relations and marketing guru Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment.
Summary
In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.
In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.
In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.
First line
NEVER HAS A nation undergone such dramatic changes in virtually every aspect of life as the United States since the end of World War II, and probably no area of business has felt and continues to feel the impact of these changes as much as retail.
From the rear cover
Here is a storehouse of practical suggestions that show small-to medium-sized retailers how to attract new customers.. and keep them coming back.
Details
- Title 1001 Ideas to Create Retail Excitement: (Revised & Updated)
- Author Edgar A. Falk
- Binding Paperback
- Edition Revised
- Pages 320
- Volumes 1
- Language ENG
- Publisher Penguin Publishing Group, E Rutherford, New Jersey, U.S.A.
- Date 2003-09-30
- Features Index
- ISBN 9780735203433 / 0735203431
- Weight 0.8 lbs (0.36 kg)
- Dimensions 8.9 x 5.9 x 1.1 in (22.61 x 14.99 x 2.79 cm)
- Ages 18 to UP years
- Grade levels 13 - UP
- Library of Congress subjects Marketing, Sales promotion
- Library of Congress Catalog Number 2003050680
- Dewey Decimal Code 658.82
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