Complete MBA for Dummies Paperback - 2008 - 2nd Edition
by Kathleen Allen; Peter Economy
From the publisher
From the rear cover
Covers key trends in marketing, selling, and advertising
Qualify for an MBA and succeed in any business
Want to get an MBA? This practical, plain-English guide covers all the basics of a top-notch MBA program, helping you navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.
THE DUMMIES WAY(R)
Explanations in plain English "Get in, get out" information Icons and other navigational aids Online cheat sheet Top ten lists A dash of humor and fun
Discover how to:
Know your customer's needs Handle budgets and forecasts Recruit and retain top people Understand Sarbanes-Oxley Be a successful negotiator
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Details
- Title Complete MBA for Dummies
- Author Kathleen Allen; Peter Economy
- Binding Paperback
- Edition number 2nd
- Edition 2
- Pages 432
- Volumes 1
- Language ENG
- Publisher For Dummies, Hoboken, New Jersey, U.S.A.
- Date 2008-01-01
- Features Index, Price on Product - Canadian, Table of Contents
- ISBN 9780470194294 / 0470194294
- Weight 1.65 lbs (0.75 kg)
- Dimensions 9.1 x 7.4 x 0.9 in (23.11 x 18.80 x 2.29 cm)
- Library of Congress subjects Industrial management, Information technology - Management
- Library of Congress Catalog Number 2007941221
- Dewey Decimal Code 650.076
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