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The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism Paperback - 1998 - 1st Edition
by Thomas Frank
Most people remember the youth counterculture of the 1960s, but Thomas Frank shows that another revolution shook American business during those boom years. He shows how the youthful revolutionaries were joined--and even anticipated--by such unlikely allies as the advertising industry and the men's clothing business. Halftones & tables.
First line
For as long as America is torn by culture wars, the 1960s will remain the historical terrain of conflict.
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- Title The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
- Author Thomas Frank
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 322
- Volumes 1
- Language ENG
- Publisher University of Chicago Press, Chicago, Illinois, U.S.A.
- Date December 1, 1998
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9780226260129 / 0226260127
- Weight 1.01 lbs (0.46 kg)
- Dimensions 9.04 x 5.98 x 0.73 in (22.96 x 15.19 x 1.85 cm)
- Library of Congress subjects United States - Social conditions - 1960-1980, United States - Social conditions - 1980-
- Library of Congress Catalog Number 97017556
- Dewey Decimal Code 381.309
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